So what is the hype about this whole earth friendly (lab grown) diamonds? Yes, you are a millennial, and yes you want to save the Earth from the destruction of all those before you. Clearly with the catastrophic events piling up one after the other, it is hard to ignore Global Warming and idiocracy that […]
Education
Diamonds are not Homogenous
Diamonds are not Homogenous – explanation and philosophy behind this
Education / Shopping
Why do Retailers rely so much on certifications?
Why do Retailers rely on certifcations and reports so much? Well the answer is easy. It quantifies the piece they are trying to sell and helps justify their price points. There is no retailer that will carry only uncertified diamonds. Most will carry an array of certified and uncertified stones, that way they can show […]